Any Cochrane entity should have a communication plan that includes a social media strategy to promote news about the entity’s work, attract larger audiences and offer opportunities for engagement.
This resource is a poster that explains the benefits of a social media strategy and provides a step-by-step guide to develping a communication strategy and using social media channels to promote your entity.
After using this resource, you should be able to...
- Draft a communication strategy for your Cochrane entity
- Understand how social media can be used to promote your Cochrane entity